McDonald's shakes up taste buds with new Spicy Chicken McNuggets:
"Your tongue will never be the same"

For the launch of Spicy Chicken McNuggets, McDonald's decided to revolutionize everything, inaugurating a new communication platform created by Leo Burnett.

While classic McNuggets are a comfort food loved by all, the spicy version changes the rules of the game. And this is where Gen Z comes in: young people who love challenges and strong flavors.

The concept "Your tongue will never be the same" plays on this, capturing the exaggerated - and hilarious - reactions of those trying the spicy flavor for the first time: tongues on fire, smoke from the ears, expressions of amazement. Every bite is an adventure.

But the real protagonist?
The Spicy Boss, the fearless hero who dominates spiciness with legendary calm. Directed by Georgia Tribuiani and Lorenzo Levrero, the campaign celebrates the love for spicy food with a touch of irony.
Directed by Georgia Tribuiani and Lorenzo Levrero, the campaign challenges us with a question: "How Spicy are you?"

to
This project was born from a simple but powerful idea: we’re all born barefoot. And being barefoot means being free – respecting the natural shape that Mother Nature gave our feet. But as we grow, we’re forced into shoes that slowly squeeze, deform, and constrain us… until we forget what it feels like to walk naturally.
VivoBarefoot is a bold brand that decided to team up with an equally bold agency (maybe the boldest in the creative scene – Thingy&Thingy, UK). Back in May they reached out with a clear statement: we don’t want a f**ing commercial*. What they wanted was a manifesto – a call for change, a tool to wake people up and help them live differently. A philosophy against BigShoes: FREE Your FEET. Ambitious and brave for sure. “When your feet are free, your whole body gets the memo: you’re here to live, not just to exist under someone else's rules.”


Credits

Agency: Thingy&Thingy

Creative Studio: Nerdo Studio
Direction: Daniele Gavatorta
Producer: Letizia Saponaro
Design & Animation: Milena Tipaldo, Alessandro Novelli, Adolfo Redaño, Laura Gonçalves, Malena De Luca, Matteo Cozzo, Daniele Gavatorta

Music & Sound Design: Birdbrain

What a blast it was bringing Peppa and her friends to life in 3D!

Imagine Peppa jumping around in a crazy, colorful world of plasticine and bouncy puddles!

It was so much fun turning the iconic characters into 3D magic while keeping the playful spirit of the show intact.

Big thanks to the amazing team at Paramount Network for making this possible!

This is exactly the kind of project we love.
A chance to experiment, get our hands dirty, and basically do what we like the most.

The first question was simple:
What do we want to say with these titles?
Imperfection is something we’ve always been fascinated by.
Especially when it comes to the human body.
It has personality. It’s unpredictable. It’s memorable.
And most importantly, it feels real.
So we wanted to chase that feeling — avoiding the kind of digital perfection that can make everything look too clean, too precise, too perfect.

Humans are imperfect creatures.
And somehow, we’re obsessed with perfection.
We call something beautiful “perfect”, even though our own bodies, movements and behaviours are anything but.
We’re asymmetric. We’re instinctive. We’re irrational.
And we live in spaces that are just as chaotic and unpredictable as we are.

In the animation field, nothing has never been more innovative and experimental than MTV idents. When our friends from Ditroit asked us to collaborate on this fantastic MTV Christmas ident we were all thrilled!
Right off the idea was to try our hand at something that had never been done before, to dare do something totally new. We wanted to push the boundaries of 3D animation beyond the limits, thus overturning the usual production schemes.