I like the feeling of being different.
I have directed scores of projects ever since I founded NERDO in 2009, racking up many international awards.
I'm intimately familiar with that itch to bust out of the box, to show your unadulterated self without subscribing to any preset mold or rhetoric.
From my earliest days, that spirit of rebellion coursed through my veins, manifesting in small but powerful ways, all the while blasting out punk, glam, and metal tunes.
To my mind, there's always a way to smash through the stereotype
and concoct something raw and unfiltered, even when the landscape appears immovable and entrenched.
I'm inspired by an universe of languages in all their diverse, oft-conflicting elegance: Bauhaus, mixed media, typography, low-fi computer graphics, vaporwave, new wave, anti-design, brutalism, deconstructivism but I also fashion, architecture, paintings and nature.
Colors and framing are crucial in my process.
I'm fascinated by the ways these visuals stir the senses and convey meaning beyond what they literally depict.
"Your tongue will never be the same”
That's the mantra driving our latest award winning campaign, crafted in partnership with Leo Burnett Italy, introducing the sizzling sensation of the new Spicy McNuggets.
With taste buds ablaze, these fiery nuggets are taking the culinary world by storm, igniting a sensation like no other.
Fueling this spicy frenzy is our collaboration with director Georgia Tribuiani, whose visionary direction brings the heat to life in our tantalizing commercial. Get ready to experience a taste sensation that will leave your palate forever changed!
Oppo is one of the best phone brands on the market for combining technology with an attractive design.
The new Reno3 Lisa and Raphael models fulfil even the most demanding requirements, with screen and speakers optimised for watching your favorite Netflix TV series in peace, plus a longer lasting battery.
For the release video of the new models, we used a minimalist setting and elegant styling, to make the phones the stars of the show and enhance their features.
The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.
For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool.
We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
Finding your real nature sometimes mean to make radical choices, easily not conformed to the standards and most often disruptive.
The nature of Mogu is radically different from all the other companies and competitors, it has a radical, strong identity that need to stand out and speak to their prospect, making clear they share the same vision.
CONCEPT
Home is where you can be completely yourself.
We chose to sneak into people’s lives, capturing moments of everyday life with direct, sometimes provocative, images that can talk directly to the prospect.
The result is a magazine-style brand image, with a collection of unexpected frames that put the core on what being truly radical means.
NetApp’s passion is in the work they do improving the cloud. And it shows in all the benefits you get from choosing NetApp.
But let’s face it. They’re cloud engineers. They’re coders... geeks. Who aren’t used to showing their emotions all that much.
On the outside, that love for the cloud might manifest as a fistbump or half hearted ‘wooop’. But on the inside... inside their heads... that’s where the real excitement is.
Our goal was to showcase the contrast within these persons: where though they may appear focused and composed on the surface, inside they feel a deep sense of satisfaction and fulfillment when solving a challenging problem.
We were among some of the most talented creative studio in the world to create one of the ident for the TEDx Sydney 2020, the largest TEDx in the southern hemisphere – and one of the largest worldwide. We were inspired by the concept of “reality” and how its meaning is gradually blurring nowadays.
A series of videos for the new Google Cloud Space in California, an interactive space conceived for costumers, partners and tech communities alike, showcasing the global scale of Google’s technology and data centers.
We realised four explainer videos for Google Cloud’s G Suite, focusing on security, artificial intelligence and Drouot technology, that could interact with the physical installation in Cloud Space.
Using 3d animation, we created plain backgrounds and played with shapes and the bright Google colours, to emphasise a clear explanatory content.
Have you ever locked yourself out of your house or finally found something you’d spent ages looking for?
Working with Bcube, we used these everyday situations as a starting point to develop the concept of the new campaign for Ho.
Mobile, a Vodafone phone company that has just landed in Italy.
The result is a, fresh, original, entertaining video, just like the Ho. Mobile brand.
After all, “life is full of ohhhs, and then there’s Ho”.
Digital Design Days is the global meeting point of digital design industry.
3 days experience that gathers in one place thousands of the world's best professionals with the brightest creativity minds in the industry and the most innovative brands, to grow business through digital design thinking.
Surrounded by the other mainstream competitors, the main goal was to achieve a strong recognizability in this crowded positioning, with a pop but forward looking design.
At a glance, the audience perceived this new channel immediately, with its courageous black and white palette and its bold typography, even if accustomed to a completely different language.
3D Visual identity
We wanted to portray electrifying on-pitch action, encompassing goals, deft tackles, skilful manoeuvres, and the raw emotional expressions intrinsic to the sport without time barriers.
We juxtaposed the same sporting actions across different historical moments, comparing them to underscore how passion, tenacity, and strength have remained unchanged not only from then to now but also by interweaving gameplay actions from the past with more contemporary moments.
Players pass the ball across different eras, and fans cheer for teams from various decades, all united by the same passion.
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
New World Concept— AI Generated
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
In this brave new world—Ai-enhanced visual concept
Step into a realm where fashion meets the future. As we embark on a thrilling journey to uncharted territories, the rules of style are rewritten. In this plausible future, new worlds emerge, demanding fashion to adapt and evolve.
Gone are the days of conformity and sameness. Our wardrobes become canvases for self-expression, showcasing the fusion of functionality and fierce individuality. From sustainable fabrics that embrace eco-consciousness to technologically advanced garments that enhance our lives, the fashion landscape transforms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.
Blending diverse artistic movements, styles, and techniques from bygone eras, I transcended time itself. Shapes and lines intertwined with human figures, forging a captivating dance that echoed the essence of love.
Love takes shape, transcending the boundaries of time and algorithms.